The thing with today's world is that anyone can sell anything easily now.
Oftentimes, it's the product description and presentation that makes all the difference.
A normal person would probably read the first few key details and skim over the rest of your paragraph before they can be convinced to buy from you.
Here's a quick guideline on how to write your product description:
Product Name:
Product Brand:
List Price: (fixed or negotiable)
Condition: (new or used)
Reason for Selling: (if used)
Specifications:
Mailing details:
Mode of Payment:
Return / Refund Policy:
Notice that it's all written as a quick list and not written into chunky paragraphs.
It's because buyers don't really want to skim through a large amount of data to get key information.
To get people's attention, you have to condense your product description and give them what they really need to know.
Most selling platforms would already have this format for you to fill up, while there are some that only gives you an empty space to work on.
As an example, let's say you're selling a secondhand cellphone online.
Product Name: Xiaomi Redmi 5 Plus 4GB / 64 GB in Rose Gold
Product Brand: Xiaomi
List Price: Php 5,600 (fixed)
Condition: used
Reason for Selling: Planning to upgrade to a higher Xiaomi model
Specifications:
Weight 180 g (6.35 oz)
Build Front glass, aluminum frame & back, plastic ends
SIM Hybrid Dual SIM (Nano-SIM, dual stand-by)
DISPLAY Type IPS LCD capacitive touchscreen, 16M colors
Size 5.99 inches, 92.6 cm2 (~77.4% screen-to-body ratio)
Resolution 1080 x 2160 pixels, 18:9 ratio (~403 ppi density)
Multitouch Yes
- MIUI 9.5
PLATFORM OS Android 7.1.2 (Nougat)
Chipset Qualcomm MSM8953 Snapdragon 625
CPU Octa-core 2.0 GHz Cortex-A53
GPU Adreno 506
MEMORY Card slot microSD, up to 128 GB (uses SIM 2 slot)
Internal 64 GB, 4 GB RAM or 32 GB, 3 GB RAM
MAIN CAMERA Single 12 MP, f/2.2, 1.25 μm, dual pixel PDAF
Features Dual-LED dual-tone flash, HDR, panorama
Video 2160p@30fps, 1080p@30fps
SELFIE CAMERA Single 5 MP
Video 1080p
SOUND Alert types Vibration; MP3, WAV ringtones
Loudspeaker Yes
3.5mm jack Yes
- Active noise cancellation with dedicated mic
COMMS WLAN Wi-Fi 802.11 a/b/g/n, Wi-Fi Direct, hotspot
Bluetooth 4.2, A2DP, LE
GPS Yes, with A-GPS, GLONASS, BDS
Infrared port Yes
Radio FM radio
USB microUSB 2.0
FEATURES Sensors Fingerprint (rear-mounted), accelerometer, gyro, proximity, compass
Messaging SMS(threaded view), MMS, Email, Push Email, IM
Browser HTML5
- Fast battery charging 5V/2A
- DivX/Xvid/MP4/H.265 player
- MP3/WAV/eAAC+/FLAC player
- Photo/video editor
- Document viewer
BATTERY Non-removable Li-Po 4000 mAh battery
MISC Colors Black, Gold, Blue, Rose Gold
TESTS Performance Basemark OS II: 1426 / Basemark OS II 2.0: 1226
Basemark X: 10484
Display Contrast ratio: 1431:1 (nominal), 2.913 (sunlight)
Camera Photo / Video
Loudspeaker Voice 71dB / Noise 72dB / Ring 87dB
Audio quality Noise -29.7dB / Crosstalk -91.8dB
Battery life Endurance rating 104h
Mailing details: Free Shipping anywhere in the Philippines
Mode of Payment: BPI Transfer and through any cash remittance centers in the country.
Refund Policy: Accepts refund within two days after being received by buyer.
As you could see, writing down product descriptions should be straight to the point, as this would give your product a more professional appeal.
All it takes is a little bit of research and polishing and you're ready to go.
However, writing down the product description is only the first step in getting your item sold.
Thanks for reading!
I hope this post helped you in a great way.
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